I build revenue systems,
automate operations,
and scale branding companies.
Sales. AI. Systems. Execution.
Shipping Processed
Packages Shipped
Systems Built
Not a salesperson.
An operator.
I started from the ground level — learning every part of the business from shipping labels to client calls. Instead of just executing tasks, I built systems that execute themselves.
At Brand+Aid, I became the operational engine: designing production workflows, building CRM systems, automating client communications, and creating revenue-generating processes that scale without adding headcount.
Today, I combine sales instinct with technical execution. I don't just close deals — I build the infrastructure that makes every deal more profitable and every operation more efficient.
Operating Philosophy
Work smarter, not harder. Every manual task is a system waiting to be built.
If I do it twice, I automate it. If I do it three times, it's already automated.
Being busy isn't productive. Every action should move the revenue needle.
I don't just talk.
I build systems that make money.
Real case studies from real operations. Every system below was designed, built, and deployed to solve a specific business problem — with measurable results.
Shipping & Logistics Engine
Manual shipping processes causing delays, errors, and margin loss across thousands of orders.
Production & Decoration
Inconsistent production quality and slow turnaround on decorated apparel orders.
Sales & Client Systems
Disorganized deal flow, no systematic approach to client acquisition or pipeline management.
Revenue Operations
Revenue scattered across channels with no unified view of profitability or performance metrics.
This is where I
separate myself.
Every system below is live, deployed, and generating value. Not concepts — working infrastructure.
11Labs Voice Agents
Notion CRM Builds
Make.com Automations
Slack + Webhook Systems
Email Automation Flows
AI Integration Layer
From concept to
campaign.
Brand execution isn't just design — it's strategy, sourcing, production, and delivery working as one system.
Merch Campaigns
End-to-end merchandise campaigns from concept to delivery. Custom apparel, promotional products, and branded kits designed to make an impact and drive brand loyalty.
Product Sourcing
Strategic sourcing across ESP, SAGE, and ASI networks. Finding the right products at the right margins with the right quality — every time.
Creative Direction
Visual strategy that connects brand identity to physical products. Mockup development, color systems, and design standards that maintain brand consistency at scale.
Frameworks that
drive decisions.
This is where I separate myself from people who just execute tasks. Every decision runs through a system.
My Frameworks
Revenue-First Thinking
Every project starts with one question: how does this generate or protect revenue? If it doesn't move the number, it gets deprioritized.
Margin Strategy
Revenue without margin is just activity. I optimize every process for profitability — from shipping rates to production costs to pricing models.
System Design
I think in systems, not tasks. Every workflow I build is designed to be repeatable, scalable, and eventually automated.
How I Approach
Clients
I treat every client relationship as a long-term revenue partnership. Understand their business first, then build systems that make them more money.
Deals
Speed to value. I move fast on opportunities, present clear ROI, and close with confidence. No fluff, no wasted meetings — just results.
Scaling Operations
Growth shouldn't require proportional headcount. I build infrastructure that handles 10x volume with the same team size.
Not just what I use.
How I connect them.
Individual tools are commodities. The competitive advantage is in how they work together as a unified system.
Notion
CRM, project management, knowledge bases, client portals, and operational dashboards.
Claude / ChatGPT
AI assistants, content generation, data analysis, code generation, and workflow automation.
Make.com
Multi-step automations connecting 50+ tools with conditional logic and error handling.
Slack
Team communication hub with custom bots, webhooks, and automated operational alerts.
ShipStation
Shipping automation, carrier rate optimization, label generation, and tracking.
ESP / SAGE / ASI
Promotional product sourcing, pricing, and supplier management across industry networks.
Google Apps Script
Custom automations inside Google Workspace — sheets, docs, forms, and calendar.
11Labs
AI voice synthesis for voice agents, IVR systems, and automated phone interactions.
How They Connect
Ready to turn your operations
into a revenue machine?
Whether you need AI systems, automation infrastructure, or a complete operational overhaul — let's talk about what's possible.